A Car Service Napa Valley é uma empresa especializada em translados de luxo e turismo em vinícolas, atendendo clientes em São Francisco, Califórnia, e oferecendo experiências exclusivas para eventos e ocasiões especiais.
Após anos de atuação, a marca identificou um desalinhamento entre sua comunicação e sua audiência. O objetivo era reposicionar a empresa de forma elegante e coerente, reforçando seu caráter premium e exclusivo.
O primeiro passo para esse reposicionamento foi o Redesign da identidade visual, garantindo que cada elemento (cores, tipografia, logotipo e materiais) transmitisse luxo, sofisticação e confiabilidade, aproximando a marca de seu público-alvo. O resultado você confere abaixo:
Versão anterior da marca.
Desenvolvimento do conceito.
antes x depois
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