A K & R atua na construção de empreendimentos planejados, com foco em segurança, responsabilidade técnica e processos bem estruturados. Seus projetos unem qualidade e cuidado, oferecendo casas e condomínios que valorizam o bem-estar e a experiência dos moradores.
Apesar de seus pilares (natureza, praia e confiabilidade) a identidade visual original da marca não refletia esses valores de forma consistente. O objetivo era criar uma marca que traduzisse com clareza seus princípios e reforçasse a percepção de confiança e qualidade.
O desenvolvimento da nova identidade visual buscou harmonizar os valores da marca com uma presença visual forte e consistente, incorporando elementos que transmitissem segurança, sofisticação e conexão com a natureza, tornando a marca mais memorável e alinhada aos seus projetos. O resultado você confere abaixo:
Versão anterior da marca.
Desenvolvimento do conceito.
antes x depois
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