Criado em 2016, o EU ACHEI nasceu de forma espontânea a partir da facilidade de sua idealizadora em encontrar promoções no comércio do centro do Recife. O nome surgiu das conversas entre amigas, que enxergavam esse olhar atento como um “dom”: achar sempre boas oportunidades.
Reposicionar o EU ACHEI como uma marca estruturada, profissional e rentável, mantendo sua essência próxima, acessível e autêntica.
A direção criativa foi definida a partir de uma frase-chave da própria idealizadora da marca: “A ideia é continuar sempre achando.” Esse conceito guiou o desenvolvimento da identidade, traduzindo visualmente a ideia de descoberta, oportunidade e conexão com o público. O resultado você confere abaixo:
Desenvolvimento do conceito eu achei + infinito.
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