Criado em 2016, o perfil no Instagram EU ACHEI surgiu de forma despretensiosa, a partir da facilidade de sua idealizadora em encontrar promoções nas lojas do centro do Recife. A ideia do nome foi a partir das conversas entre amigas, que viam como um “dom” , esta facilidade em encontrar grandes descontos e promoções.
A A12 Comunica foi procurada quando o perfil EU ACHEI planejava alcançar um novo posicionamento de marca, sendo percebido como um negócio estruturado, profissional e rentável.
A direção criativa foi definida através de uma frase dita pela responsável pela marca; "A ideia é continuar sempre achando".
Desenvolvimento do conceito eu achei + infinito.
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